Lamps imported from Northern Europe. Danish lighting brand Louis Poulsen, a century-old lighting brand, Taipei flagship store

Original source: IW Magazine Issue 143 Space

Danish lighting brand Louis Poulsen, a century-old lighting brand, has partnered with authorized agent Juyatang to launch its first Taiwan flagship store. It is located in a quiet alley in Taipei City. The unique triangular window store format attracts passersby to peek curiously. It is different from traditional lighting sales stores that pursue the largest store. For floor-to-ceiling effect, Louis Poulsen insists on matching lighting with home furnishings and soft furnishings, fully interpreting the brand spirit and conveying the concept story of the work, and together constitutes the soul of the space "lighting" in the art of light and shadow in commercial areas and private residences.

Compared with general distribution channels, the interior space and furniture furnishings of the flagship store must be carefully planned by the brand, using the natural and quiet Nordic cultural spirit to shape the Scandinavian design, with soft colors and natural materials to ensure Commercial air conditioners are loyal to the brand style.

The entire interior and exterior are based on Louis Poulsen special gray, including the exterior walls, which are painted with special gray paint, and each aluminum plate is divided and spliced ​​according to the golden ratio; the designer creates viewing interest at the corners of the space, cutting them at a height equal to the visual level of passers-by. The hole, through the framing technique, allows the eye to focus on the exquisite artistic lamps in the store.

▲ Picture: PH Setpima chandelier

All display systems are designed and shipped by the original factory. The floor-standing display racks and the island are also made of special gray with wooden grilles. The cabinets are flexibly configured according to the overall layout. The other hardware facilities also maintain a simple tone, with cement as the base. The floor echoes the simple painted dark ceiling, allowing delicate lighting and rustic textures to harmonize with each other.

The circulation lines in the store are spacious and ample, which helps customers appreciate the beauty of lighting and the changes in light and shadow from a distance, showing the best angles of chandeliers, standing lamps, wall lamps, and table lamps, making lighting the protagonist of the atmosphere, and providing customers with a refreshing lighting display space. Reindeer Moss, a symbol of Nordic elements, has been cleverly used on the in-store planting wall. Common species that grow freely in Denmark are reproduced here through creativity, and the emerald green and water colors are mosaic one after another to form a painting, full and soft. The touch adds vitality to the brand.

"Design to shape light" is the brand philosophy of Louis Poulsen. The neat and elegant style appeal echoes the classic lamp style at the entrance of the flagship store. The three models of red copper, brass and white are PH Artichoke designed by the famous Danish lighting master Poul Henningsen. The pine cone chandeliers are suspended at random, creating a stunning visual tension, while a series of designed lamps are displayed one after another in the store, allowing the atmosphere to continue to unfold. The various lighting fixtures in the space coordinate with each other due to light and shadow, creating a humanistic texture that is different from traditional retail spaces.

Louis Poulsen flagship store store information

Further reading:

• Poul Henningsen, Denmark’s immortal classic lighting master
• Design by Poul Henningsen
• Louis Poulsen not only designs lamps but also designs light
• Light up a touch of Danish afterglow
• 10 most popular models of Nordic chandeliers recommended at once