Home can have more than one look

Juyatang Taichung Yunhua Concept Store

Interior interior magazine issue 320

Juyatang Taichung Yunhua Concept Store plans the first floor as a coffee shop JYT Cafe

After 5 years of gestation, Juyatang Taichung Yunhua Concept Store finally met the long-awaited Taichung people at the end of 2019. The store is located on Gongyi Road in Taichung, and is based on the landmark green building "Panyu Yunhua". Its design that pays attention to environmental protection and requires quality of living coincides with the concept of Juyatang. The vast space of 500 square meters can fully display each store. The spirit and characteristics of each brand provide designers and users with more inspiration for home decoration.

The new store is positioned as a "concept store", which means that the space not only has a sales function, but also focuses on faithfully presenting the atmosphere of "European life". Therefore, the overall space design and furniture furnishings are jointly selected and planned by Juyatang and the original brand manufacturer. Compared with ordinary exhibition and sales stores, which mostly display conservative styles that cater to the general preferences of the Taiwanese public, concept stores can display more comprehensive ideas.

Outdoor area on the 1st floor, using Kristalia outdoor sofa

Furniture combined with coffee shop

Focusing on "affordable taste", Juyatang friendly opens the stereotyped unaffordable imported furniture to the general public. The first step is to plan the first floor as a coffee shop JYT Cafe , attracting the general public to come in and relax. Relax, order a cup of coffee and snacks, and enjoy the entire afternoon, experiencing the space created by exquisite furniture. The overall design is dominated by light-colored wooden floors and white walls, and an additional outdoor area is set up with a large planting wall to introduce green scenery and make people feel leisurely and comfortable.

The interior is decorated with furniture from Italian brands Kristalia and Mattiazzi , and a variety of green and white tables and chairs are carefully selected to echo the outdoor plants; the outdoor area uses Kristalia 's outdoor furniture, and the same sofas are specially selected to connect the indoor and outdoor areas. The space also allows guests to easily identify their preferred atmosphere through differences in materials and placement.

The 2nd floor is Muuto’s exclusive space with a lively and colorful design.

Show what your home looks like

The sunshine hours in the Nordic winter are short, and richer colors and lively designs are often used in residences to add fun to life. The space on the second floor truly presents the Nordic life style, and the Danish brand Muuto is used to match the colorful space with exclusive furniture. It combines the fresh and natural style of Nordic design with unique and innovative shapes to make the space younger and more interesting.

Take the elevator and arrive at the 3rd floor, which has the largest space. As soon as the elevator door opens, you will feel the warmth and familiarity of home. Juyatang specially turned the space of about 20 square meters at the entrance into a personal apartment, with a restaurant, For the general functions of the living room and bedroom, choose dark wood floors and gray walls to make the overall design more calm.

The space on the 3rd floor mixes and matches Italian furniture such as Kristalia, Mattiazzi and Tacchini to simulate home furnishings and provide customers with more specific imagination.

There are a total of 12 exhibition rooms with different functions, space sizes and colors on the 3rd floor, including living rooms, dining rooms, bedrooms, and dressing rooms, with a mix of Italian brands Kristalia , Mattiazzi and Tacchini. The fine furniture and Danish lighting Louis Poulsen present the characteristics and design ingenuity of each piece of furniture and accessories through thematic design. Juyatang hopes that customers can simulate the feeling of "coming home" and experience the various aspects of "home" in a concrete and subtle way. In the Yunhua concept store in Taichung, furniture is no longer individual pieces, but It is part of "home".

In order to create various themed spaces, the Juyatang team personally went to Italy and worked with the original designers to compare large samples of floors and walls one by one and select the appropriate colors and materials. Just the furniture materials on the third floor. , it took four whole days to discuss. The brand's original manufacturer has also put a lot of attention and effort into this Taichung store. In order to match different space colors, it even specially customized fabric and leather styles that were not originally provided. For example, the tone of the cafe on the first floor is mainly green. , it is necessary to continuously coordinate with each other and match different shades of green and materials to avoid the visual monotony and create a harmonious and changing space.

The 3rd floor features diverse theme and color spaces.