[Headquarters Interview] Italian furniture Kristalia’s fresh and elegant minimalist heritage

The Italian furniture brand Kristalia is a young brand founded in 1994. It was co-founded by young local entrepreneurs. They all have one thing in common: a passion for design and jazz. Bosses with such characteristics are very interested in their own furniture works. , naturally it will not be an ordinary work. One of the Kristalia brand spirits is constant cross-border research. It likes to draw materials from all elements in life, use materials from fashion, nature, and sports to add to product design, and boldly try to add new elements and new ideas. Creativity and careful and continuous thinking about furniture works quickly created a clear difference from other furniture on the market.

Kristalia's international headquarters office is located in Sacile, a town in northeastern Italy. It is said to be a resort for ancient Venetian nobles, a beautiful and sunny town.

The headquarters office in the vast hinterland is like an oasis in the wild desert. A modernist building comes into view. When you walk into the office, it exudes a sense of modern technological development and is surrounded by a simple temperament. There is no traditional reception hall, and you are greeted by a group of greenery. The lush plants outline a dynamic picture. Looking further at the internal space position indication map, you can feel the playfulness and liveliness in the space with a slightly playful and jumping thinking, and the enthusiasm factor of creativity is flowing everywhere.

▲ Plant reception hall, playful and lively space guide map

Under the leadership of the quality control manager, we stepped into the heart of Kristalia's factory. The large factory is spacious and bright, and it is meticulously clean. There is no smoky dust, no stench of solvents and exhaust gases, and the light enters the room, bright and concise environment. He said he thought he was visiting a food processing factory.

▲ A pre-assembly area where 100% recyclable aluminum waste materials are collected, reused, and put on shelves for inspection and classification

Kristalia, which advocates a green entrepreneurial spirit, adopts a centralized recycling and reuse method for the remaining waste materials from production and manufacturing, gently reducing the burden on the earth. Once the processing is completed, the components to be assembled will be inspected one by one by factory personnel. , only after the receipt of the goods is confirmed, the materials will be put on the shelves in different categories.

Italian furniture Kristalia has stringent quality requirements. Every component that leaves the factory is manually inspected, assembled, and hand-feel tested by professionals to ensure that every product can maintain consideration and interaction with human nature. Rather than just cold goods mass-produced by machines, every detail must be confirmed to be intact before being packed and shipped. Therefore, each order of goods will undergo an actual assembly test before being handed over to the customer. Sometimes careful customers will suspect that there are traces of use when they receive the goods. In fact, the suspicion is correct, but behind it is a touching story of conscientiousness and a thoughtful and considerate pursuit of perfection.

▲ Finished product assembly test area

▲Spray painting work area

Kristalia is proud of its completely non-toxic environment. Even during spray painting operations, there are no hazards such as organic solvents and heavy metals. Employees working here can breathe with confidence without wearing masks.

The very distinctive Boiacca cement dining table , whether it is cement table legs or oak table legs, is reinforced with an internal structure with an almost 1:1 ratio. If you look closely at the internal supporting metal of the oak table legs, the length is obviously slightly longer than the outer layer. The purpose of the design is to avoid the wear and tear of the oak table legs caused by future moving and use. The table legs are covered with beautiful oak coating, but at the same time have a stable metal structure. Not only does it have a good-looking design appearance, The practicality and durability are better than other products of the same level. Kristalia's persistence and dedication to the practicality of its products can be seen everywhere.

▲ The structural ingenuity of the Boiacca Wood wooden dining table legs

Well-trained quality control technicians will carefully check the quality of the components before sending them to the next stage for assembly. Persistence and the accumulation of these small details will not allow for sloppiness, creating a piece of work that has won the hearts of the people.

The bottomless warehouse space uses cowhide signage to introduce products, making it easy to identify the completed products on both sides of the aisle. It is less cold and more interesting than the traditional storage label classification.

▲ More than 200,000 impact load-bearing tests

After such a rigorous production process, there is also a round of hard-fought testing at the end! All finished products here need to withstand more than 200,000 repeated impacts before leaving the factory, simulating any appearance that may occur during use, whether it is squeezed downwards , squeeze left and right, and the chassis also has torsion and rotation load-bearing tests. Repeated and rigorous trials ensure that the products delivered to customers are the most reassuring.

▲ Various panels to withstand outdoor environmental factors. The last photo is a comparison of the teak table board of the outdoor Sushi table, with a covering cloth on one side and normal sun exposure on the other.

Kristalia, who upholds the spirit of an experimentalist, is keen on simulating various temperature environments and observing changes in product details such as material structure, fabrics, colors and other parts through illumination, and releasing the materials directly outdoors to receive the most direct baptism of nature. After a while, we will look at the changes in materials to get feedback and experience, and then apply them to product development or process technology. Every year, we can see that Kristalia is constantly revising and developing products, and insisting on continuous improvement of its own furniture. Think and ponder the higher realm of striving for perfection in your work.

▲ The carton cutting machine can be customized in size. The appropriate size reduces the unused space in the box, protecting the products and loving the earth.

In order to reduce the burden on the environment, Kristalia, a green enterprise, chose a more earth-friendly way. She invested in a customizable carton cutting machine. By inputting precise values ​​​​through the computer, she can cut into the required box size and reduce the box size. The free space inside allows the products to fit more closely within the packaging, reducing the chance of collisions. Except for the armrests of the chair, which still need plastic protection, the rest of the packaging material is made of kraft paper, which is more conducive to future recycling.

Jazz is part of Kristalia's DNA. When the office headquarters was relocated and built, we decided to create an event space, so Club Kristalia was born. There are regular free music performances every month, and Club Kristalia has become an open channel for various artistic activities. Kristalia believes that the creativity released during Live events can be felt through the air and absorbed through the skin. It is said that cows produce better milk when listening to classical music, so what would a furniture company listening to music produce?

▲ Club Kristalia holds a monthly music event. The night of the interview happened to be the performance of the up-and-coming band Venerus, and the atmosphere was intoxicating.

The newly completed Showroom is divided into two areas, outdoor and indoor. It is a modern and comfortable space. The furniture is full of delicate and unique temperament, exuding a simple yet tranquil and soft feeling, without being too noisy or noisy. However, it profoundly interprets the fresh and elegant Italian life. Its distinctive product features, experimental spirit and self-confidence have also established itself as a unique home design brand today.

▲ Showroom Indoor